Our Vision and Mission

BRAC EPL Investments Limited aims to provide innovative, pioneering and world-class sustainable investment banking solutions including creation of access to capital markets for individual investors and social enterprises.

Business principles
We believe in...

• Taking pride in the fact that we are a member of the BRAC family.
• Maximizing profit while ensuring optimum values for our stakeholders.
• Business policies, processes and people which enable sustainable business growth for our customers.
• Being the employer of choice through equal opportunity, development and empowerment of our people.
• Practicing the highest ethical standards in all our dealings through an honest, open and enabling organization culture.
• Zero tolerance in breach of compliance, regulatory requirements and laws of the land.
• Being sensitive to social and environmental needs.
• Taking lessons from global markets in terms of innovation, knowledge and best practices for building an internationally reputed institution.

Corporate strategy

• Take leadership roles in the industry, offer innovative products and services and consistently outperform competitors.
• To become the leading investment bank in Bangladesh with a full range of products and services.
• Increase the outreach of capital market benefits by providing access to small investors with appropriate guidance and best technical assistance.
• Extend a range of pioneering, innovative and diversified capital market solutions for institutions.
• Leverage the brand to an optimum level.
• Analyze the risk matrix and be prepared for adverse market scenarios.
• Define parameters in line with business risks; develop comprehensive operation manuals to ensure a strict culture of compliance.
• Forge and nurture unparalleled relationships with clients and regulators.
• Establish strong relationships with all stakeholders.
• Nurture and implement a performance driven corporate culture.
• Set smart, ambitious and attainable financial targets.
• Define clear objectives for each employee aligned with the overall business strategy.
• Identify and recognize individual talent to ensure appropriate allocation of human capital within the organization