Our Vision and Mission


BRAC EPL Investments Limited aims to provide innovative, pioneering and world-class sustainable investment banking solutions including creation of access to capital markets for individual investors and social enterprises.


Business principles
We believe in...

  • Taking pride in the fact that we are a member of the BRAC family.
  • Maximizing profit while ensuring optimum values for our stakeholders.
  • Business policies, processes and people which enable sustainable business growth for our customers.
  • Being the employer of choice through equal opportunity, development and empowerment of our people.
  • Practicing the highest ethical standards in all our dealings through an honest, open and enabling organization culture.
  • Zero tolerance in breach of compliance, regulatory requirements and laws of the land.
  • Being sensitive to social and environmental needs.
  • Taking lessons from global markets in terms of innovation, knowledge and best practices for building an internationally reputed institution.


Corporate strategy

  • Take leadership roles in the industry, offer innovative products and services and consistently outperform competitors.
  • To become the leading investment bank in Bangladesh with a full range of products and services.
  • Increase the outreach of capital market benefits by providing access to small investors with appropriate guidance and best technical assistance.
  • Extend a range of pioneering, innovative and diversified capital market solutions for institutions.
  • Leverage the brand to an optimum level.
  • Analyze the risk matrix and be prepared for adverse market scenarios.
  • Define parameters in line with business risks; develop comprehensive operation manuals to ensure a strict culture of compliance.
  • Forge and nurture unparalleled relationships with clients and regulators.
  • Establish strong relationships with all stakeholders.
  • Nurture and implement a performance driven corporate culture.
  • Set smart, ambitious and attainable financial targets.
  • Define clear objectives for each employee aligned with the overall business strategy.
  • Identify and recognize individual talent to ensure appropriate allocation of human capital within the organization